aiming
"Aiming" is the present participle form of the verb "aim." It has a couple of closely related meanings — one very physical (pointing something at a target) and one more abstract (working toward a goal). It's a common, everyday word you'll encounter often.
When you are trying to achieve something or have a goal in mind, you are aiming for it. It's like having a destination in life and moving in that direction. You don't need a physical object — the 'target' is your goal.
everyday language, business, personal development · Modern, widely used · figurative
Sometimes 'aiming' means directing a message, criticism, or action specifically at someone. For example, if an advertisement is designed for teenagers, it is aimed at teenagers. The idea is the same — you are pointing something, but this time it's words or actions, not a physical object.
everyday language, marketing, communication · Modern, widely used · figurative